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Case Study Title: Space for Sociability for 18-25 years olds
Description: Montgomery County created a Hospitality Resource Panel (HRP) in 2001 to look at and develop strategies that develop safe communities and healthy businesses through the promotion of responsible hospitality. The population of Montgomery County has increased over 16% since 1990 with the largest number of young adults since the 1970’s. With this increase comes the challenge of developing strategies to create more safe places for young adults to socialize.
Problem Statement: Montgomery County is Maryland’s most populated jurisdiction. The County’s population is projected to increase 15% by the year 2015. As the County population increases the challenge to manage underage drinking and intoxication also increases among a growing young adult population in numbers greater than during the 1970’s when the baby boomer generation came of age. Now is the time to develop a strategic plan for developing space for sociability for young adults (18-25) where alcohol is served or is alcohol free.
Stakeholders: Hospitality Resource Panel, Department of Liquor COntrol, National Beverage Control Association
Process: Identify and convene stakeholders. Identify programs/events/establishments marketed toward young adults in Montgomery County. Identify issues in which to collaborate in first meeting. Identify resources currently existing for communication and education , as well as what is needed to effectively outreach key businesses. Include results in new business orientation.
Outcome: Held roundtable discussions and developed strategies determined to enhance the potential for space for sociability for young adults. Strategy included:
Improve marketing to young adults
Create more activities for young adults
Develop orientation for businesses
Increase involvement of community
Institute Risk Management
Challenges and Lessons Learned: Time constraints of stakeholders, building trust in the community
Understanding of social norms
Appropriate training
Modification of entertainment space
Jurisdiction: Business, county
Funding:
Spin-off Projects:
Primary Contact: Kathie Durbin
Primary Contact Email: kathie.durbin@montgomerycountymd.gov
Website:: http://www.co.mo.md.us/services/liquor.html
Focus: Hospitality
Issue: Mixed Age Venues
Date Submitted: 7/14/2005
Submitted by: Laura Sullivan
Contact eMail: laura@rhiweb.org
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